Winning Formats
Your market already ran the test. Steal the winners.
UGCSignal scans your niche on TikTok and Instagram every week, breaks down why the winners work, and hands your creators the brief.
30 days free · Briefs included · Cancel anytime
Glow serum market
This week · 46 new posts
8.4×vs accounts its size
4.6×vs accounts its size
2.2×vs accounts its sizeThe 9.2k-follower account tops the board. Raw views would have buried it.
The breakdown
Why it works, second by second.
Hook, hold, payoff on the clock. The viral hook quoted word for word, every beat timestamped, the full transcript underneath.
Watching winners tells you that a video worked. The breakdown tells you why: what the first line promises, which beats hold attention, where the payoff lands. These are the UGC examples worth copying, dissected so your team can copy the mechanics instead of the surface. The best ones often become the creator content you put ad spend behind. For the anatomy of ads that earned it, see our teardown of Spark Ads examples.
@sana.skinlog0:26 · 412k views · 8.4× its size classBroken downHook0:00-0:03
“I stopped wearing foundation three weeks ago.”
- Opens on a confession, not a product
- Names the outcome before anything is for sale
Hold0:03-0:19
- 0:04 bare-skin close-up in harsh light, proof before any claim
- 0:09 the routine at double speed, no narration
- 0:14 day 1 next to day 21, same lighting
Payoff0:19-0:26
“The serum is linked. That’s the whole routine.”
- One product, one line, no second ask
What was said
- 0:00I stopped wearing foundation three weeks ago.
- 0:05This is my skin with nothing on it. Watch.
- 0:14Day one on the left. Day twenty-one on the right.
- 0:20The serum is linked. That's the whole routine.
Every claim quotes the video itself. No vibes, no summary paragraphs.
Bare-face confession open
Seen 6 of the 41 videos we studied this month · 4 different accounts
Exemplars ranked within their follower bands, two per account at mostSix of forty-one, counted. The card states its sample, never a prophecy.
Patterns
When a format keeps showing up, it gets a name.
One breakdown is an anecdote. Six videos opening the same way is a pattern, and the card tells you exactly how often it appeared and across how many accounts.
Every card carries its own receipts: the count, the denominator, the accounts, the exemplars. No trend scores, no black-box ratings. When the evidence looks strong enough to act on, the next step is one click away.
The brief
From pattern to brief in one click.
Turn any pattern or breakdown into a UGC brief your creators can actually follow. What to keep, what to skip, and a hook to make their own.
Publish the brief as a shareable page and send the link to your roster, whether they came from Creator Discovery or a gifting campaign. The brief speaks creator: it names the format and the beats, never a script to read out loud.
Bare-face confession
Creator brief · Glow serum market
The hook
Open with a confession about the result, in your own words. The winning version was “I stopped wearing foundation three weeks ago.” Yours should sound like you.
Keep
- Open bare-faced, harsh light, no filter
- Show the before and the after in the same frame
- One product, one line at the end, nothing else
Skip
- Don't open with the product or the brand name
- No voiceover lists of ingredients
Creators get a link, not a login. No PDF, no attachment thread.
Experiments
Every brief becomes an experiment.
Link the posts a brief produced and they become trials, measured against your own posts' median. Hit rate, views lift, estimated revenue, per brief.
A hit is a post that beat your own posts' median views
Every row states its sample size, small numbers never dressed up
Revenue is estimated per brief, never summed into one flattering total
A brief is a bet. This is where it settles.
Experiments
All markets · newest first
Your median post
12.4k viewsacross 37 detected posts, last 12 months
- Bare-face confession5 trials4 of 52.6×≈ $1,120
- Texture close-up4 trials2 of 41.4×≈ $460
- 7-day time-lapse3 trials1 of 30.9×≈ $180
Hit rate reads “beat your median.” The brief that missed teaches as much as the one that hit.
What's included
The scan works while you don't.
Winning Formats runs on Growth and Agency. Set up a market once and the evidence keeps arriving.
Your markets, scanned every week.
Describe a market once and a fresh scan lands every week: keyword, hashtag, and competitor searches across TikTok and Instagram, ranked before you open the tab. Three markets on Growth, ten on Agency.
Your own posts, analyzed on arrival.
The same detection behind Social Listening feeds your creators' new posts into the same breakdown, automatically. Your own library becomes evidence too.
Breakdowns when you want them.
Point the analysis at any post in your feed: 50 breakdowns a month on Growth, 150 on Agency. The weekly top-of-market analysis is included and never touches that allowance.
Before you ask.
Honest answers, including the ones that say no.
Close the spreadsheet. Keep the receipts.
Your market posts the answers every week.
Describe your market once. Next week the feed shows what's winning, the breakdown shows why, and your creators get the brief.
30 days free. Money-back guarantee on your first paid month. No contracts, cancel anytime.